Earth Hour famously started as a lights-off event in Sydney, Australia in 2007? It has grown to engage more than 7000 cities and towns worldwide since.
Earth Hour is a worldwide movement for the planet organized by the World Wide Fund for Nature (WWF). The event is held worldwide annually encouraging individuals, communities, households and businesses to turn off their non-essential lights for one hour, from 8:30 to 9:30 p.m. towards the end of March, as a symbol for their commitment to the planet.
Today, Earth Hour engages a massive mainstream community on a broad range of environmental issues. The one-hour event continues to remain the key driver of the now larger movement.
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